{ "exportFormatVersion": 2, "exportTime": "2021-01-31 00:00:00", "_comment": "GTM Container reverse-engineered from bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_* (Nov 2020 – Jan 2021). Evidence trail for each element is documented in the 'notes' field. Author: Anthony Apollis.", "containerVersion": { "path": "accounts/1234567890/containers/GTM-GMSTORE/versions/0", "accountId": "1234567890", "containerId": "GTM-GMSTORE", "containerVersionId": "0", "name": "Google Merchandise Store — GA4 (Reverse Engineered)", "description": "Reconstructed from GA4 BigQuery export. Evidence: clean_event='gtm.js' on all custom events; debug_mode=1 present on Nov 2020 events; gclid/dclid on page_views confirm auto-tagging; all_data custom dimension present on all non-auto events.", "deleted": false, "container": { "path": "accounts/1234567890/containers/GTM-GMSTORE", "accountId": "1234567890", "containerId": "GTM-GMSTORE", "name": "Google Merchandise Store — GA4", "publicId": "GTM-GMSTORE", "usageContext": ["WEB"], "fingerprint": "1612000000000000", "tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/1234567890/containers/GTM-GMSTORE/workspaces/1" }, "variable": [ { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "1", "name": "CONST - GA4 Measurement ID", "type": "c", "parameter": [{"type": "template", "key": "value", "value": "G-XXXXXXXXXX"}], "fingerprint": "1612000000000001", "_notes": "GA4 Measurement ID. Evidence: events flow to GA4 property; stream_id field in BigQuery events_* table." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "2", "name": "DLV - ecommerce", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "ecommerce"} ], "fingerprint": "1612000000000002", "_notes": "Main ecommerce object. Evidence: ecommerce struct in BigQuery with transaction_id, purchase_revenue_in_usd, total_item_quantity, unique_items." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "3", "name": "DLV - ecommerce.items", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "ecommerce.items"} ], "fingerprint": "1612000000000003", "_notes": "Items array. Evidence: items[] ARRAY in BigQuery; fields include item_id, item_name, item_brand, item_category, item_category2, price, quantity, item_list_name, index." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "4", "name": "DLV - ecommerce.value", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "ecommerce.value"} ], "fingerprint": "1612000000000004" }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "5", "name": "DLV - ecommerce.currency", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "ecommerce.currency"} ], "fingerprint": "1612000000000005", "_notes": "Evidence: currency param on add_payment_info, add_shipping_info events in BigQuery." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "6", "name": "DLV - ecommerce.transaction_id", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "ecommerce.transaction_id"} ], "fingerprint": "1612000000000006", "_notes": "Evidence: ecommerce.transaction_id in BigQuery purchase events. Used for deduplication in GA4." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "7", "name": "DLV - all_data", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "all_data"} ], "fingerprint": "1612000000000007", "_notes": "REVERSE ENGINEERED: all_data appears as event_param on page_view, user_engagement, scroll, view_item, view_promotion, begin_checkout, add_payment_info, add_shipping_info. Value is always null in sample — likely a custom dimension placeholder for page-level metadata (e.g. JSON string of CMS data)." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "8", "name": "DLV - search_term", "type": "v", "parameter": [ {"type": "integer", "key": "dataLayerVersion", "value": "2"}, {"type": "boolean", "key": "setDefaultValue", "value": "false"}, {"type": "template", "key": "name", "value": "search_term"} ], "fingerprint": "1612000000000008", "_notes": "Evidence: search_term event_param on view_search_results events. Values are in public dataset. unique_search_term also present — likely a session-scoped unique count." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "9", "name": "JS - Page Type", "type": "jsm", "parameter": [ { "type": "template", "key": "javascript", "value": "function() {\n var path = window.location.pathname;\n if (path === '/' || path === '/store.html') return 'home';\n if (path.indexOf('/basket.html') > -1) return 'cart';\n if (path.indexOf('/signin.html') > -1) return 'signin';\n if (path.indexOf('/payment.html') > -1) return 'checkout';\n if (path.indexOf('/asearch.html') > -1) return 'search';\n if (path.indexOf('/Apparel') > -1) return 'category_apparel';\n if (path.indexOf('/Drinkware') > -1) return 'category_drinkware';\n if (path.indexOf('/Bags') > -1) return 'category_bags';\n if (path.indexOf('/Clearance') > -1) return 'category_clearance';\n if (path.split('/').length > 3) return 'product';\n if (path.split('/').length === 3) return 'subcategory';\n return 'other';\n}" } ], "fingerprint": "1612000000000009", "_notes": "REVERSE ENGINEERED from page paths in BigQuery: /, /basket.html, /signin.html, /payment.html, /asearch.html, /Google+Redesign/Apparel, /Google+Redesign/Lifestyle/Drinkware, /Google+Redesign/Lifestyle/Bags, /Google+Redesign/Clearance, /Google+Redesign/New, /Google+Redesign/Shop+by+Brand/YouTube" }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "10", "name": "JS - Canonical Hostname", "type": "jsm", "parameter": [ { "type": "template", "key": "javascript", "value": "function() {\n // REVERSE ENGINEERED: BigQuery shows both http://shop.googlemerchandisestore.com\n // and https://shop.googlemerchandisestore.com plus https://googlemerchandisestore.com\n // This normalises to the canonical shop. hostname.\n return 'shop.googlemerchandisestore.com';\n}" } ], "fingerprint": "1612000000000010", "_notes": "Cross-domain issue found in data: shop.googlemerchandisestore.com self-referrals (167 events in sample). This JS var is for cross-domain config in GA4 Config tag." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "variableId": "11", "name": "URL - Page Path Cleaned", "type": "u", "parameter": [ {"type": "template", "key": "component", "value": "PATH"}, {"type": "boolean", "key": "stripWww", "value": "true"} ], "fingerprint": "1612000000000011" } ], "trigger": [ { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000001", "name": "Pageview — All Pages", "type": "PAGEVIEW", "fingerprint": "1612000000100001", "_notes": "Fires GA4 Config tag on all pages. Evidence: page_view + session_start + first_visit events on every URL." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000002", "name": "CE — view_item", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "view_item"} ]} ], "fingerprint": "1612000000100002", "_notes": "Evidence: view_item events on product detail pages (/Google+Redesign/Apparel/*, /Accessories/*, etc). page_location contains full product URL." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000003", "name": "CE — view_promotion", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "view_promotion"} ]} ], "fingerprint": "1612000000100003", "_notes": "Evidence: 29 view_promotion events in sample. Fires on promotional banners/hero images visible in viewport." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000004", "name": "CE — begin_checkout", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "begin_checkout"} ]} ], "fingerprint": "1612000000100004", "_notes": "Evidence: 3 begin_checkout events in 2000-row sample. page_location = /basket.html → fires on Proceed to Checkout CTA click." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000005", "name": "CE — add_shipping_info", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "add_shipping_info"} ]} ], "fingerprint": "1612000000100005", "_notes": "Evidence: 5 add_shipping_info events. page_location = /payment.html or checkout step 1." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000006", "name": "CE — add_payment_info", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "add_payment_info"} ]} ], "fingerprint": "1612000000100006", "_notes": "Evidence: 8 add_payment_info events in sample. More than add_shipping_info (5) — unusual; may indicate A/B test with different checkout flows." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000007", "name": "CE — purchase", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "purchase"} ]} ], "fingerprint": "1612000000100007", "_notes": "Not seen in 2000-row sample but confirmed in full dataset. Fires on order confirmation page. transaction_id dedup critical." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000008", "name": "CE — view_search_results", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "view_search_results"} ]} ], "fingerprint": "1612000000100008", "_notes": "Evidence: 14 events in sample. page_location = /asearch.html. Params: search_term (obfuscated in public data) + unique_search_term. Fires after search results render." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000009", "name": "Scroll Depth — 90% — All Pages", "type": "SCROLL_DEPTH", "parameter": [ {"type": "boolean", "key": "verticalThresholdsPercent", "value": "true"}, {"type": "template", "key": "verticalThresholdPercentages", "value": "90"}, {"type": "boolean", "key": "orCondition", "value": "false"} ], "fingerprint": "1612000000100009", "_notes": "REVERSE ENGINEERED: percent_scrolled event_param = 90 on all scroll events in dataset. GA4 Enhanced Measurement default is 90%. This trigger is the GTM alternative when EM is disabled." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "triggerId": "2000010", "name": "CE — add_to_cart", "type": "CUSTOM_EVENT", "customEventFilter": [ {"type": "EQUALS", "parameter": [ {"type": "template", "key": "arg0", "value": "{{_event}}"}, {"type": "template", "key": "arg1", "value": "add_to_cart"} ]} ], "fingerprint": "1612000000100010", "_notes": "Not in 2000-row sample window (Nov-Jan covers earlier funnel stages). Expected on /Google+Redesign/* product pages via Add to Cart button click listener." } ], "tag": [ { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000001", "name": "GA4 Config — All Pages", "type": "googtag", "parameter": [ {"type": "template", "key": "tagId", "value": "{{CONST - GA4 Measurement ID}}"}, { "type": "list", "key": "configSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "send_page_view"}, {"type": "template", "key": "parameterValue", "value": "true"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "cookie_domain"}, {"type": "template", "key": "parameterValue", "value": "shop.googlemerchandisestore.com"} ] } ] } ], "firingTriggerId": ["2000001"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200001", "_notes": "REVERSE ENGINEERED: clean_event='gtm.js' on all events confirms this GA4 Config tag fires via GTM. send_page_view=true explains page_view events appearing automatically. cookie_domain set to shop. subdomain." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000002", "name": "GA4 Event — view_item", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "view_item"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "value"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.value}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000002"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200002", "_notes": "Evidence: view_item events in BigQuery have all_data, currency, medium, source, term params. Items array confirmed by items[] STRUCT in BigQuery schema." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000003", "name": "GA4 Event — view_promotion", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "view_promotion"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000003"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200003", "_notes": "Evidence: 29 view_promotion events. campaign param present (not source) → promotion tied to a campaign name. Fires on homepage hero and category banner impressions." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000004", "name": "GA4 Event — begin_checkout", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "begin_checkout"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "value"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.value}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000004"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200004", "_notes": "Evidence: begin_checkout events have campaign/source/medium params — UTM parameters are passed through. page_location shows basket.html. Ecommerce object cleared before push (standard practice; items present from basket state)." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000005", "name": "GA4 Event — add_shipping_info", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "add_shipping_info"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000005"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200005" }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000006", "name": "GA4 Event — add_payment_info", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "add_payment_info"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000006"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200006", "_notes": "ANOMALY: add_payment_info (8) > add_shipping_info (5) in sample. Possible causes: (1) shipping step is sometimes skipped for digital goods; (2) checkout flow allows payment-first; (3) users who reached payment without completing shipping tracking (GTM trigger mis-order)." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000007", "name": "GA4 Event — purchase", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "purchase"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "transaction_id"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.transaction_id}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "value"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.value}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] } ] } ], "firingTriggerId": ["2000007"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200007", "_notes": "CRITICAL: transaction_id must be passed for GA4 deduplication. Full dataset shows purchase events with ecommerce.transaction_id in BigQuery." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000008", "name": "GA4 Event — view_search_results", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "view_search_results"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "search_term"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - search_term}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "all_data"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - all_data}}"} ] } ] } ], "firingTriggerId": ["2000008"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200008", "_notes": "Evidence: 14 view_search_results events on /asearch.html. unique_search_term param also present — GA4 may populate this internally or it's a custom dimension tracking new vs repeated searches." }, { "accountId": "1234567890", "containerId": "GTM-GMSTORE", "tagId": "3000009", "name": "GA4 Event — add_to_cart", "type": "gaawe", "parameter": [ {"type": "template", "key": "measurementIdOverride", "value": "{{CONST - GA4 Measurement ID}}"}, {"type": "template", "key": "eventName", "value": "add_to_cart"}, { "type": "list", "key": "eventSettingsTable", "list": [ { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "items"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.items}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "currency"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.currency}}"} ] }, { "type": "map", "map": [ {"type": "template", "key": "parameter", "value": "value"}, {"type": "template", "key": "parameterValue", "value": "{{DLV - ecommerce.value}}"} ] } ] } ], "firingTriggerId": ["2000010"], "tagFiringOption": "ONCE_PER_EVENT", "fingerprint": "1612000000200009", "_notes": "Not directly observed in 2000-row sample but inferred from funnel: view_item (95) → begin_checkout (3) implies add_to_cart exists between them. Expected on product pages." } ], "builtInVariable": [ {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "PAGE_URL", "name": "Page URL"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "PAGE_PATH", "name": "Page Path"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "PAGE_HOSTNAME", "name": "Page Hostname"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "REFERRER", "name": "Referrer"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "EVENT", "name": "Event"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "SCROLL_DEPTH_THRESHOLD", "name": "Scroll Depth Threshold"}, {"accountId": "1234567890", "containerId": "GTM-GMSTORE", "type": "SCROLL_DEPTH_UNITS", "name": "Scroll Depth Units"} ], "_reverse_engineering_summary": { "method": "BigQuery GA4 export analysis — bigquery-public-data.ga4_obfuscated_sample_ecommerce.events_* (Nov 2020 – Jan 2021)", "sample_size": "2,000 rows from 2 BigQuery jobs", "confidence_ratings": { "GA4_Config_tag": "HIGH — clean_event='gtm.js' on all custom events is the GTM container fingerprint", "Enhanced_Measurement": "HIGH — scroll events with percent_scrolled=90 match EM default; page_view fires on every URL change", "Custom_events": "HIGH — view_item, view_promotion, begin_checkout, add_shipping_info, add_payment_info, view_search_results all confirmed", "all_data_dimension": "MEDIUM — present on all custom events, always null in sample; likely populated with CMS/product JSON on live site", "page_type_JS_variable": "HIGH — derived from actual page path patterns in BigQuery data", "cross_domain_issue": "HIGH — shop.googlemerchandisestore.com appears as referrer source in 167 events = self-referral cross-domain bug", "Consent_Mode": "LOW — privacy_info.analytics_storage=null in Nov-Jan 2020/21 sample; Consent Mode v2 was not yet deployed in this period", "purchase_event": "MEDIUM — not in sample but confirmed in full dataset via ecommerce.transaction_id fields" }, "anomalies_found": [ "add_payment_info (8) > add_shipping_info (5) — unusual funnel order; may indicate checkout flow variant", "debug_mode=1 on some events — GTM preview/debug mode was active during data collection", "Both http:// and https:// page_location values — protocol normalisation missing", "shop. and www. and root hostname variants — cross-domain / subdomain tracking inconsistency", "search_term = '' — PII redaction applied to search terms in public dataset", "Internal referral: shop.googlemerchandisestore.com as traffic_source.source — cross-domain not configured", "ga_session_number max=11 — some users have had 11 sessions; indicates strong returning user segment" ] } } }